Marketing

Is Your Marketing Working Like It Should?

Let me guess: your marketing efforts worked for a while. Paid ads, mailers, newsletters, sponsorships all brought in their fair share of new clients.

But lately you’ve noticed a change. The phone isn’t ringing with as much new business as it used to. Your marketing expenses have increased, but conversions have dropped. The sales team complains about the lack of new opportunities, blaming marketing for not reaching enough people.

Meanwhile your sales team is spending more and more time trying to convince potential customers to buy your product or service. Your marketing team complains about the sales staff taking too long, spending time with the wrong leads and not the right ones.

It’s a never-ending battle, a vicious cycle that’s draining your resources – and your patience.

We’ve all been there. It’s time for you to take an honest look at what’s happening with your marketing. Why isn’t it working like you expect it to?

Wouldn’t it be great if there was a way to break the cycle, get your teams working in harmony, and close more business?

Go Small to Get Big

You’ve heard it a million times: when you’re talking to everybody, you’re talking to nobody. Is your marketing targeting specific customers? Do you know who your ideal clients are? Are they documented so that everyone on your team knows exactly who they are talking to?

In over 30 years of starting and running companies, and throughout my time consulting with many types of businesses, I’ve seen this issue time and again. Marketing that aims too broadly, trying to talk to everybody, and reaches no one. I’ve learned the importance of narrowing your marketing focus and zeroing in on who you really want to reach.

That’s right, the secret to successful marketing is to reach the right people with the right message at the right time.

It sounds so simple! But it isn’t.

Reach the Right People at the Right Time

The truth is pinpointing your best customers is no easy feat. It takes a lot of work, a lot of analysis, and being extremely honest with yourself about who the “right” customers are for your business. But you can do it.

Imagine for a moment what a super successful marketing campaign would look like. What would your conversion rates be? How much would your business grow? How would you feel knowing how to reach your best customers?

Powerful? Excited? Full of possibility?

Don’t worry. You can get there. I can help.

How Our Marketing Consulting Works

I start by helping you figure out who you really want to reach. Let’s establish who your ideal clients really are!

  • First, we’ll look at your current client list. Who are your best customers? What do they have in common?
  • Next, we’ll segment them into different tiers, starting with Platinum (your absolute best clients), Gold (your second best), and Silver.
  • Then we’ll create profiles for each tier of customer: What are their goals? Where are they located? What industry are they in? How big is their business? Where do they go? What do they read?
  • Finally, we’ll work on the creative side. What do your customers want to hear? What problem do you solve?

Throughout my marketing consulting process we’ll talk about your goals, milestones, and how best to measure the efficacy of our plans. Once we’ve defined our strategy, my team of graphic designers, web developers, writers, and other professionals will bring the full brunt of their talent to make it happen.

There is no one-size-fits-all marketing plan. There is no one campaign to reach them all. The strategy must be tailored to your specific customers and your specific goals.

This is where I can help the most. I help bring clarity and cohesion to your marketing, making sure your efforts produce the desired outcome. I help you figure out what success looks like and how to measure it, and create a plan to get you there. Let’s get everyone on the same page, workings towards the same goals!

Enough wasted money and wasted effort. Take back control of your marketing and start making it work for you. Take the first step to reclaiming your marketing – and your growth.

I help you figure out how to drive your marketing instead of letting your marketing drive you.